Science / Polls

Articles, Research, Surveys and other useful material for proponents of new traditional architecture:


Traditional architecture gives better sense of well-being than contemporary glass and steel buildings (VR-survey by NMBU, Norwegian University of Life Sciences)

Which architectural style makes an attractive street scape? Aesthetic preferences among city centre managers: Based on a sample of 109 respondents, measuring the architectural preferences of city centre managers, this study indicates that city centre managers view classical architecture in terms of being better for city centres than modernist.

Klassieke architectuur is hét wapen in de strijd tegen online winkelen dutch article about above research.

Images of the Small Town – on Aesthetic Evaluation of a Townscape The thesis’ overarching question is: What is it that makes the small town-like habitation much appreciated by lay people, and so controversial among architects?

Der Wert schöner Wohnquartiere (Value of beautiful built environment) study of value development depending on choice of architecture by by Prof Thießen at TU Chemnitz.

Modernisierung historischer Bauten (Modernisation of historic buildings study of value development depending if classical or modernist by Pantera Immobilien.

Die größte Bauwende seit dem Kaiserreich: Longer article in German newspaper Die Welt about how more and more architects understand that the classical tradition is more ecological sustainable not the least because of its beauty.

What Happens in Your Brain When You Walk Down the Street? Implications of Architectural Proportions, Biophilia, and Fractal Geometry for Urban Science this article reviews current research in visual urban perception. The temporal sequence of the first few milliseconds of visual stimulus processing sheds light on the historically ambiguous topic of aesthetic experience.

Architectural Beauty: Developing a Measurable and Objective Scale ..the concept of beauty, as understood by the non-architect, has recently been making a comeback in architecture, not so much in the practice itself, as in appeals for design solutions that are more human-centered and not dictated by abstract principles. Architectural beauty needs to be evaluated from its effects on human health. This study discusses two diagnostic tools for measuring the degree of architectural “beauty” and presents the results of the pilot application of one of them.

AI, the beauty of places, and the metaverse: beyond “geometrical fundamentalism” ..Virtual Reality constitutes a new kind of human environment, and experiencing it relies upon human neurological mechanisms evolved to negotiate — and survive in — our ancestral physical environments. Despite the unrestricted freedom of designing the virtual universe, interacting with it is affected strongly by the body’s built-in physiological and psychological constraints. The eventual success of the metaverse will be determined by how successfully its designers manage to accommodate unconscious mechanisms of emotional attachment and wellbeing.

Study finds that by age 3 kids prefer nature’s fractal patterns Before their third birthdays, children already have an adult-like preference for visual fractal patterns commonly seen in nature, report University of Oregon researchers.

De waarde van stijl – Een prijsanalyse van historiserende bouwstijlen Dutch research showing that the public at large prefer traditional building designs.


Classical or Modern Architecture? For Americans, It’s No Contest (article about a 2020 survey of preference of federal buildings) see also this explanatory blog post Survey Shows Americans Prefer Classical Architecture for Federal Buildings

84% of the public prefer classical architecture, quote from survey by Create Streets & Prince’s Foundation For Building Community. Read the full report here: Housing Communities: What People Want.

77% prefer a new classical building if built nearby, results from survey by Yougov

Folkviljan har talat – arkitekterna har fel Swedish survey of architecture preference among the public

Which type of architecture does the Norweigan pulic prefer? Survey by Norstat, Norway largest statistical survey company.